100% Pure Eco-Harvested Antarctic Krill Oil

• Better absorption than fish oil – take 1/5 the dose
• Supports heart and cardiovascular health
• NutriKrill is the only Canadian MSC certified eco-harvested source of krill oil

NutriKrill SuperbaTM krill oil is the ultimate source of Omega-3, EPA, DHA and the antioxidant astaxanthin. The astaxanthin and canthaxanthin in krill oil have an antioxidant value 300 times stronger than vitamins A and E.

NutriKrill Benefits

The astaxanthin and canthaxanthin in krill oil have an antioxidant value 300 times stronger than vitamins A and E. Superba is a certified sustainable seafood provider by the Marine Stewardship Council.

• Powerful anti-inflammatory support soothes joint pain and stiffness
• EPA and DHA may reduce the risk of coronary heart disease and heart damaging inflammation
• Support for concentration, memory and learning Blood sugar health
• Anti-aging benefits, including cell membrane and skin health, and reduced wrinkles
• Omega-3 essential fatty acids support brain and nervous system function and development
• Cholesterol and other blood lipid health
• Relief of PMS symptoms
• Antioxidants support immune system functioning
• Healthy mood support
• Phospholipid omega-3s support cell membrane and optimal skin health

Two of the easiest ways to improve your health are to increase your intake of omega-3 essential fatty acids and antioxidants. Antioxidants and omega-3 fats are scientifically proven to support cardiovascular and heart health, immune system health and brain health.

How is Krill Oil Superior to Fish Oil?

The phospholipid structure of the omega-3s found in krill oil makes them easier to absorb than the triglyceride form found in fish, and allows easier entrance into the cells of the body.

• Better absorption – take 1/5 the dose
• 40x more potent antioxidant protection
• Pollution free – 100% pure Antarctic krill
• Better digestion – no fishy aftertaste
• High in antioxidants astaxanthin and canthaxanthin • Antioxidant content makes kill oil more stable and resistant to rancidity

Aker BioMarine has published a new preclinical study on krill oil showing a notably higher impact on gene regulation in the liver when the omega-3 fatty acids were given as phospholipids (krill oil) versus the triglyceride form (fish oil). Krill oil downregulated the activity of pathways concerned with hepatic glucose production and the synthesis of lipids and cholesterol in mice.

One simple food – guaranteed to improve your health.

The NutriStart Difference

Superba Krill uses only Marine Stewardship Council endorsed eco-harvesting methods that result in minimal environmental impact. The innovative and sustainable krill harvesting methods will ensure future generations can benefit from this incredible nutrition-packed resource.

Before NutriStart considered marketing krill oil we had to be convinced that it was harvested in a sustainable manner. The Superba krill oil that we use is produced by the Norwegian firm Aker BioMarine. Aker BioMarine tracks krill from catch to sale, a concept called traceability. Their supply has 100% traceability throughout the entire supply chain and can even be traced back to the exact GPS coordinates where the krill was harvested. Aker’s proprietary harvesting technique eliminates by-catch by releasing other sealife back into the waters unharmed. Third-party onboard observers have reported zero by-catch.

Aker Biomarine is the only krill oil supplier to manage their own fishery. Full vertical integration allows for Aker Biomarine to control quality throughout the supply chain and appropriately allocate the richest raw material to oil production. When you see the Superbatm logo on krill products, you know that you are receiving a sustainably-harvested product. Aker actively collaborates with CCAMLR (www.ccamir.org) and WWF Norway (www.wwf.org) to observe and protect the resources of the Southern Ocean, promote sustainable harvesting, promote traceability of fishery products, promote eco-friendly harvesting and combat illegal fishing. Aker welcomes third-party scientific observers onboard their boats to utilize their onboard laboratory as a base for scientific research and observation of the ecosystem.

Superba krill oil has received certification from the Marine Stewardship Council (www.msc.org), an independent, global, non-profit organization that works to promote the best choices in sustainable seafood. The position of the MSC on current harvest of krill is as follows:

“Harvest of Antarctic krill (Euphausia superba ) is very low – less than 1 per cent of the most recent estimated biomass. The management authority for the fishery is the Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR), which was established in part to address concerns that an increase in krill catches in the Southern Ocean could have a serious effect on populations of krill. CCAMLR has adopted a very precautionary approach designed to ensure fishing activities minimize risks to the krill population. Further, for the season 2007/08, the total landings (by all boats operating in the area) were 150,000 tonnes – just four per cent of the total allowable catch set by CCAMLR.”